Privacy Policy

Last Updated: [Insert Date]

Welcome to Urban Sole Trend (“we”, “our”, or “us”), your global destination for performance and lifestyle footwear. At UrbanSoleTrend.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect various types of information to provide and improve our services to you:

• Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping/billing address, payment information (processed securely by our payment providers), and phone number.
• Order Information: Details about the products you purchase, including size preferences and style selections.
• Device and Usage Data: Information about how you access our site, including IP address, browser type, device characteristics, and pages visited.
• Communication Data: Records of your interactions with our customer service team.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for our performance footwear and accessories
• To provide customer support and respond to your inquiries
• To improve our website, products, and services based on your preferences
• To prevent fraud and enhance the security of our website
• To send you marketing communications (only with your consent) about new products, promotions, and content relevant to active lifestyles
• To comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our website, processing payments (Visa, MasterCard, JCB, PayPal), shipping orders, and providing marketing services.
• Legal Compliance: When required by law or to respond to legal process, protect our rights, or prevent harm.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We never sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As a global footwear retailer (serving all regions except certain Asian and remote areas), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We implement robust security measures to protect your information:

• 256-bit SSL encryption for all data transmissions
• PCI-DSS compliance for payment processing
• Regular security audits and fraud detection systems
• Limited access to personal data within our organization

While we take reasonable precautions, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but we continuously work to maintain the highest standards.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your personal data, subject to legal requirements.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Restriction: Request limitations on how we process your data.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Necessary for website functionality, including shopping cart and checkout processes.
• Performance Cookies: Help us understand how visitors use our site to improve performance.
• Marketing Cookies: Used to show relevant ads for our performance footwear on other websites.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect certain website features.

8. Children’s Privacy

While we offer Kids’ Shoes, our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will indicate when changes were made. We encourage you to review this policy regularly.